Privacy Policy

Last updated: 3 July 2026

Introduction

Bentonite UK Ltd (“we”, “our”, or “us”) is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit prettycatlitter.co.uk, purchase our products or contact us.

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable privacy legislation.

Information We Collect

Depending on how you use our website, we may collect:

Information you provide

Name
Billing address
Delivery address
Email address
Telephone number
Company name (where applicable)
VAT number (where applicable)
Information submitted through contact forms
Account login details (if you create an account)

Order Information

When placing an order we collect information necessary to:

Process payments
Deliver products
Provide invoices
Manage returns and refunds
Provide customer support

Automatically Collected Information

When you visit our website we may automatically collect:

IP address
Browser type
Device information
Operating system
Pages visited
Date and time of visits
Referring website
Cookies and similar technologies

How We Use Your Information

We use your information to:

Process and fulfil orders
Deliver products
Communicate regarding your purchases
Respond to enquiries
Create and manage customer accounts
Prevent fraud
Improve our website and customer experience
Meet legal and tax obligations
Send marketing communications where you have provided consent

Legal Basis for Processing

We process your personal data under one or more of the following lawful bases:

Performance of a contract
Compliance with legal obligations
Legitimate business interests
Your consent where required

Payment Information

Payments made through our website are processed securely by trusted third-party payment providers.

We do not store or have access to your full payment card details.

Payment providers process your information in accordance with their own privacy policies and applicable security standards.

Customer Accounts

If you create an account on our website, we store:

Your name
Contact details
Billing and delivery addresses
Order history
Account preferences

You may request deletion of your account at any time unless we are legally required to retain certain information.

Marketing Communications

If you subscribe to our newsletter or choose to receive marketing communications, we may contact you about:

New products
Promotions
Special offers
Company news

You can unsubscribe at any time using the unsubscribe link in our emails or by contacting us directly.

Cookies

Our website uses cookies and similar technologies.

Cookies help us to:

Keep the website functioning correctly
Remember your preferences
Improve website performance
Analyse website traffic
Maintain security
Provide a better shopping experience

Where required by law, we will request your consent before placing non-essential cookies.

You can manage your cookie preferences through your browser settings or our cookie banner.

Analytics

We may use analytics services such as Google Analytics to understand how visitors use our website.

These services may collect information including:

Pages viewed
Time spent on pages
Device information
Approximate location
Browser type

This information helps us improve our website and services.

Security

We use appropriate technical and organisational security measures to protect your information, including:

SSL encryption
Secure website hosting
Restricted administrative access
Regular software updates
Firewall and malware protection where applicable

Despite these measures, no method of internet transmission can be guaranteed to be completely secure.

Sharing Your Information

We only share your information where necessary.

This may include:

Payment processors
Delivery and courier companies
Website hosting providers
IT support providers
Professional advisers
Government authorities where legally required

We never sell your personal information.

International Transfers

Where personal data is transferred outside the United Kingdom, we ensure appropriate safeguards are in place in accordance with UK data protection laws.

Data Retention

We retain information only for as long as necessary.

Typical retention periods include:

Customer orders: up to 6 years for tax and accounting purposes
Contact enquiries: up to 24 months
Marketing preferences: until consent is withdrawn
Website logs: as reasonably required for security purposes

Your Rights

You have the right to:

Access your personal data
Correct inaccurate information
Request deletion of your data
Restrict processing
Object to processing
Request data portability where applicable
Withdraw consent at any time
Lodge a complaint with the Information Commissioner’s Office (ICO)

Third-Party Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices of those websites. We recommend reviewing their privacy policies before providing personal information.

Children's Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any updates will be published on this page with a revised “Last updated” date.

Contact Us

If you have any questions regarding this Privacy Policy or wish to exercise your rights, please contact us.

Bentonite UK Ltd

71–75 Shelton Street
London
England
WC2H 9JQ

Email: wholesale@prettycatlitter.co.uk

Telephone: 07566 854892

Website: https://prettycatlitter.co.uk